A Framework for Marketing Management notes

Summary made on the basis of the Powerpoints that passed in class, extended with notes. The book 'A framework for marketing management' is also included in the summary.

Assigned chapter summary and highlights

In depth notes covering competition in markets, strategic marketing then looks into B2B and consumer markets in detail

In depth notes covering competition in markets, strategic marketing then looks into B2B and consumer markets in detail

Assigned chapter summary and highlights

Summary made on the basis of the Powerpoints that passed in class, extended with notes. The book 'A framework for marketing management' is also included in the summary.